When it comes to the future of solar energy, the conversation doesn’t stop at panels and installation. On this week’s episode of The Solar Coaster Podcast, I sat down with Gina Gennette, Founder of Best Payment Solutions, to talk about how software, rebates, and consumer psychology are shaping the solar industry.

Gina brought a unique perspective—bridging the financial technology world with renewable energy. Her company provides tools that help solar sales teams close deals more effectively, while also giving homeowners clarity on rebates, incentives, and payment options.

Why Electric Bills Still Drive the Solar Decision

One of the first things Gina emphasized is that electric bills are still the biggest motivator for homeowners considering solar. Rising energy costs create urgency, and that urgency often determines how quickly customers move forward with a system.

“When people open their utility bill and see it go up month after month, that’s what makes them pick up the phone,” Gina explained.

This is a critical insight for solar companies—while environmental benefits matter, it’s the financial savings that most customers lead with.

Rebates and Consumer Behavior

Rebates can be a game-changer, but Gina pointed out that they’re not always straightforward in the eyes of the consumer.

Many homeowners assume rebates are automatic, but in reality, they often require proper documentation and follow-through. Best Payment Solutions helps solar companies manage rebate conversations clearly and effectively so customers understand what’s guaranteed and what isn’t.

This kind of clarity builds trust, a theme Gina returned to throughout the interview.

How Software Supports Solar Sales

Solar companies face a crowded market. Closing deals isn’t just about offering panels at the right price—it’s about building trust, managing expectations, and streamlining the process.

That’s where software solutions like those offered by Best Payment Solutions make a difference. Their platform integrates payment processing with rebate tracking, which helps sales teams reduce friction and avoid last-minute objections.

For solar sales reps, this means:

• Fewer surprises at the end of the sales cycle

• Easier explanations of financing and rebate structures

• More confidence in presenting long-term savings to homeowners

Challenges and Innovations in the Solar Industry

Like many of my podcast guests, Gina acknowledged that the solar industry is not without its hurdles. Between changing incentive structures, shifting utility policies, and the need for constant consumer education, installers have to stay nimble.

But innovation is also accelerating. Smarter software, better financing options, and consumer-focused tools are making it easier than ever for families to go solar.

Advice for Newcomers: Lead with Honesty

Gina’s advice to anyone entering the solar space was simple but powerful:

“Be honest, and truly understand what you’re selling. People can feel when you’re not being genuine. If you don’t know the answer, it’s better to say you’ll find out than to make something up.”

This human element—honesty, empathy, and clarity—remains just as important as the technical side of solar.

Key Takeaways from the Episode

• Electric bills are the #1 motivator for homeowners considering solar.

• Rebates require clarity. Customers need to understand how they work and what’s guaranteed.

• Software matters. Integrated solutions can help solar sales teams close more deals.

• Honesty builds trust. Transparency is the foundation of long-term success in solar.

Listen to the Full Episode

If you’d like to hear Gina Gennette’s full story and insights, tune into this week’s episode of The Solar Coaster Podcast.