That’s the question Alex Herrera and I explore in this episode of The Solar Coaster Podcast.
According to the industry article discussed in our conversation, solar trackers have achieved more than 90% market penetration in North American utility-scale solar projects. At the same time, leading tracker suppliers have reportedly invested more than $1.6 billion in acquisitions since 2024.
Those figures tell an interesting story about an industry entering a new phase of maturity.
When Market Success Creates a New Challenge
Solar trackers help photovoltaic systems follow the sun throughout the day. For many utility-scale projects, tracking systems can increase electricity production compared with fixed-tilt configurations, although actual benefits depend on location and project design.
That value proposition helped trackers become widely adopted in North American utility-scale solar.
But once a technology becomes standard, suppliers face a different challenge. There may be fewer opportunities to grow simply by converting customers from competing technologies.
As Alex points out in our conversation, a company can remain successful in its original market while still needing to identify new opportunities for expansion.
Why Solar Tracker Companies Are Pursuing Acquisitions
The report discussed in our episode describes more than $1.6 billion in acquisition investment by North American tracker companies since 2024, with much of the capital circulating within the United States.
The acquisitions focus on solar mounting and adjacent segments of the clean energy value chain.
That suggests a strategic shift. Instead of relying entirely on additional tracker sales, leading suppliers are exploring ways to expand the products and services they offer existing and prospective customers.
Companies with established relationships among utility-scale developers may see opportunities to offer additional capabilities across the project lifecycle.
However, as we discuss, the presence of acquisition activity does not prove that every transaction will succeed. The available material does not provide a complete list of transactions, deal-level valuations or post-acquisition performance results.
The Rise of the Clean Energy One-Stop Shop
One of the most interesting ideas in our conversation is the emergence of a broader supplier platform.
A tracker manufacturer traditionally provides a specific component of a utility-scale solar project. Through acquisitions, that same company might expand into other products or services related to clean energy infrastructure.
For developers, this could potentially simplify procurement and reduce the number of supplier relationships they need to manage.
But there’s another side to that equation.
A larger supplier must demonstrate that its combined businesses operate effectively together. Acquiring additional companies introduces new engineering requirements, supply chains, warranties, operational responsibilities and customer expectations.
The question is whether broader offerings create meaningful value or simply add organizational complexity.
Vertical Integration: Opportunity or Distraction?
Alex emphasizes that acquisitions can provide an efficient way to enter adjacent markets when growth in a company’s original category becomes more limited.
I raise a different concern: being excellent at manufacturing trackers does not automatically make a company excellent at managing every neighboring clean energy business.
Acquisitions require integration. Companies must align operations, maintain quality, support customers and preserve the strengths that made their original products successful.
Expansion can create opportunities, but it can also divert attention from the core business.
That tension is at the heart of our debate.
What Consolidation Means for Solar Developers
For utility-scale solar developers, changes in supplier ownership and product offerings can influence procurement decisions.
As manufacturers expand, customers may encounter broader proposals, bundled services and new combinations of equipment or project support.
Those offerings could be beneficial when they improve coordination, reliability or accountability.
However, developers should continue evaluating the actual performance and commercial terms of each supplier rather than assuming that a larger corporate platform automatically provides better outcomes.
Questions worth asking include:
- Does the expanded supplier offering simplify project delivery?
- Are warranties and service responsibilities clearly defined?
- Will the supplier maintain expertise in its original products?
- Are the acquired capabilities operationally integrated?
- How does the proposal compare with specialized suppliers?
- Does the combined offering improve cost, reliability or accountability?
What Happens to Smaller Solar Suppliers?
Consolidation can also reshape competition.
Smaller or more specialized manufacturers may respond by strengthening their differentiation, developing specialized capabilities or exploring strategic partnerships.
Some may eventually become acquisition candidates themselves, although the source material does not identify specific future targets.
The broader point is that an industry dominated by a few large platforms may create a different competitive environment from one with numerous independent suppliers.
How that affects innovation, pricing and customer choice will depend on the companies involved and how the market evolves.
Solar Industry Growth Is Entering a New Phase
We often describe solar industry growth in terms of installations, manufacturing capacity and electricity generation.
But growth also changes how companies compete.
As technologies become established, businesses may shift their attention toward operational efficiency, acquisitions, new geographic markets and adjacent products.
The solar tracker industry offers an example of that transition.
The reported acquisition investment does not necessarily signal weakness. It may instead reflect a search for additional growth opportunities in a market where tracker adoption is already widespread.
The Takeaway: What Comes After Market Leadership?
By the end of our discussion, Alex and I agree that the solar tracker market is changing.
Leading suppliers have achieved remarkable adoption in North American utility-scale solar. Now, according to the report we examine, they are using acquisitions to pursue opportunities beyond their original product categories.
Whether those investments succeed will depend on integration, customer acceptance and the ability to deliver value across a broader range of clean energy products and services.
For developers, investors and industry observers, the next important question may not simply be how many trackers are installed.
It may be what tracker manufacturers are buying, building and becoming.
Watch The Solar Coaster Podcast
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Sponsored by Sun Energy Today
This episode is sponsored by Sun Energy Today. Learn more about its commercial solar solutions and utility-scale solar services.
Full Podcast Transcript:
Episode 58: Can Batteries Really Power the Data Center Boom?
The following is the transcript of Episode 58 of The Solar Coaster Podcast. This episode features AI-generated voice narration of Anna Covert and Alex Herrera.
Full Episode Transcript
Anna Covert: Welcome to the debate. Data centers are expanding rapidly, driven in large part by artificial intelligence, and that expansion is creating a difficult power question: where can battery energy storage systems actually compete? The answer is more limited, and more interesting, than the usual claim that batteries can solve everything. A recent analysis from the Volta Foundation divides data center applications into three groups. Batteries are winning in two areas, competing in four, and losing to other technologies in two more. So today, the question is not whether batteries belong in the data center. They already do. The question is where they create real value, where their economics remain conditional, and where other technologies are still better suited.
Alex Herrera: And I would start by challenging the headline that batteries are simply the future of data center power. That is too broad. Batteries are very good at responding quickly, shifting power over short periods, and managing peaks. But data centers also need sustained energy, long-duration backup, and continuous prime power. Those are very different requirements. A battery that can respond in milliseconds is not automatically a battery that can keep a facility running for many hours, or supply continuous power day after day. The technology has to be matched to the job. The Volta Foundation's central argument is essentially that flexibility is the battery's main advantage, not unlimited endurance.
Anna Covert: The clearest wins are peak shaving and bridge power. Peak shaving means discharging the battery during costly periods in order to reduce demand charges. For a data center, that can be a meaningful economic benefit because the battery is helping control the facility's highest power draw. But even this advantage depends on the local electricity tariff. If a region does not impose demand charges, the strongest economic case for peak shaving can disappear. That is an important qualification. Batteries do not create the same value in every market simply because the hardware is the same.
Alex Herrera: Exactly. The battery is not valuable in isolation; it is valuable within a particular rate structure and operating profile. Developers need to ask when the facility peaks, how long those peaks last, what the tariff charges for them, and whether the battery can cycle often enough to justify its cost. A battery may look attractive in a market with substantial demand charges and much less attractive in a market without them. So when people quote a general case for battery storage at data centers, I would want to see the local tariff before accepting the conclusion. The economics are not universal.
Anna Covert: The second clear win is bridge power. Data center projects can spend a long time waiting in an interconnection queue. A battery can provide temporary power while the facility waits for a more permanent connection or generation arrangement. That is the speed-to-power advantage. In a market where time determines whether a project can proceed, getting some power sooner may be worth more than choosing the option with the lowest long-term cost. This is why battery suppliers and data center developers are treating storage as a practical part of the power strategy, rather than only as a backup device.
Alex Herrera: But even bridge power needs a correction. Standalone batteries rarely carry that role alone for a long period. The Volta analysis identifies fuel cells as a competitor for bridge power, and that comparison matters because bridge power may last longer than a short battery discharge. A battery can respond immediately, but it may need another source behind it. So the likely architecture is often hybrid: the battery handles rapid response and short-term transitions, while gas engines, turbines, fuel cells, or another source supplies longer-duration energy. Calling the battery the bridge does not mean the battery is the entire bridge.
Anna Covert: That hybrid idea is central. The report says batteries earn a place alongside firm generation. In other words, storage does not necessarily replace generation; it adds a flexible power-management layer. A battery can absorb or deliver power quickly, reduce peaks, support transitions, and provide operational flexibility while a firm source handles sustained output. This can be especially relevant as gas turbine supply constraints and changing power architectures affect project decisions. If a conventional generation option cannot arrive quickly enough, storage becomes more attractive even when it is not the cheapest source for every hour.
Alex Herrera: Still, we should not let urgency erase engineering limits. Batteries are competing, rather than winning outright, in four additional areas: curtailment flexibility, uninterruptible power supply ride-through, grid services, and sub-second power quality. These are meaningful applications. Software and power electronics have improved enough for batteries to participate in them. But competition means the result depends on system design, controls, market rules, and the value assigned to the service. A technically capable battery does not automatically receive payment or operational priority for every service it can provide.
Anna Covert: The areas where batteries lose are even clearer. Long-duration backup beyond four hours is still generally better served by diesel, according to the analysis. Continuous prime power is primarily served by gas turbines and fuel cells. This does not mean battery technology cannot improve, or that every site will use exactly those technologies. It means that current battery systems are not automatically competitive when the requirement is sustained energy over a long period or continuous operation as the primary power source. The duration requirement changes the economics and the physical design.
Alex Herrera: That distinction should be kept in front of every procurement discussion. High power and high energy are not the same thing. A data center may need a system that can deliver a large amount of power instantly, or it may need a large amount of stored energy over many hours. Those requirements affect the cells, the system size, the controls, the cost, and the operating strategy. The report recommends that battery and integration companies develop products around load archetypes. Some loads call for high-power cells; others call for energy-dense cells. Treating all data centers as one identical customer is a design mistake.
Anna Covert: There is also a deployment problem that has received less attention than the cell itself. The report says issues often emerge during commissioning and the first two years of operation, with integration, controls, and dispatch governance identified as the biggest culprits rather than cell chemistry. That is a strong warning for buyers. Choosing a battery with impressive specifications is not enough. The system has to work with the facility's electrical architecture, control software, operating procedures, and market obligations. The handoff between the battery, the generation assets, the grid connection, and the data center load has to be designed from the beginning.
Alex Herrera: And the industry still lacks a clearly defined method for integrating batteries into data centers. That uncertainty creates risk for investors and operators. There is also a lack of visibility into actual data center load profiles, which makes it harder for power suppliers to design the right solution. An artificial intelligence facility may have a different demand pattern from another data center, and the same facility may change as its computing workload changes. Without a detailed understanding of when power is needed and how quickly it changes, developers may oversize the battery, undersize it, or assign it a role it cannot reliably perform.
Anna Covert: That is why the recommendation to design hybrid architectures from day one is so practical. Developers and hyperscalers should specify the battery for daily duty, so that backup capability arrives as a byproduct of a system already being used. This approach can give the battery a regular operational role in load shaping, peak reduction, and possibly grid services, instead of leaving an expensive asset idle while waiting for a rare outage. It also connects the power decision to time-to-power. The report recommends ranking power options on how quickly they can be deployed alongside their levelized cost.
Alex Herrera: I agree with the logic, but daily cycling also introduces discipline. If the battery is expected to shave peaks, provide grid services, support ride-through, and remain ready for backup, those duties can conflict. The operator needs dispatch governance: which service has priority, what state of charge must be maintained, and who is authorized to change the operating strategy? These are not secondary software details. They determine whether the battery is dependable when the facility needs it. A system that earns revenue by cycling aggressively may not be prepared for an unexpected outage unless the rules are explicit.
Anna Covert: The next two or three years may determine whether batteries become a permanent part of data center operations or are remembered mainly as a temporary bridge while interconnection queues remain slow. If curtailment-based interconnection becomes common and duration economics continue improving, installed batteries could take a standing role for the life of a facility. They could shape load, shave peaks, and sell grid services. But if interconnection queues clear faster than expected and gas supply becomes more available, some batteries may revert to a more limited backup role. The outcome depends on both technology and market conditions.
Alex Herrera: That uncertainty is why the strongest argument for batteries may not depend on arbitrage economics at all. Even when buying electricity at one time and using it later is not especially profitable, a battery can still provide value as the facility's power-management layer. It can respond quickly, manage transitions, and coordinate different sources. But that value is only realized if the industry understands the load and builds the controls correctly. The phrase power-management layer sounds attractive, yet it must translate into a defined operating function, measurable performance, and a clear responsibility for dispatch.
Anna Covert: The buyer landscape could also shape the technology. Large hyperscalers, including companies such as Google and xAI, appear to prefer vertically integrating their storage. If that pattern continues and data center operators become the largest buyers of grid-scale batteries, system specifications and financing models could change. The United States is expected to be the largest data center market for battery energy storage, and the way those loads connect to the grid may influence practices elsewhere. A major buyer with a strong preference for integration can push suppliers toward more customized systems.
Alex Herrera: But vertical integration has its own question: does it improve accountability, or does it concentrate complexity inside the operator? A data center company may understand its load better than an outside developer, but it still needs expertise in batteries, controls, grid participation, and safety. The more customized the system becomes, the more important standardized interfaces and operating rules may be. Integration can produce a better fit, but it does not remove the need for coordination with grid operators, generation suppliers, and equipment manufacturers.
Anna Covert: So where does that leave the debate? Batteries clearly win when speed, flexibility, and daily cycling matter. They are strong for peak shaving where demand charges support the economics, and they can help provide bridge power while projects wait for interconnection. They are credible competitors for curtailment management, UPS ride-through, grid services, and fast power-quality support. Those are substantial roles, especially for facilities whose economic value depends on uptime and rapid deployment.
Alex Herrera: And they lose, at least for now, when the central requirement is sustained energy, long-duration backup, or continuous prime power. Diesel, gas turbines, and fuel cells remain important competitors in those applications. The correct conclusion is not that batteries are inadequate, nor that they replace every conventional source. The conclusion is that batteries should be specified according to the load, the tariff, the interconnection rules, and the operating priorities. A battery can be the right answer for one part of a data center's power system and the wrong answer for another.
Anna Covert: The practical message to developers is to make those distinctions early. Define the load profile, design the hybrid architecture from the start, specify whether the battery is optimized for power or energy, and decide how backup, daily operation, and grid services will interact. Also, value time-to-power explicitly. A solution with a lower levelized cost may not be useful if it cannot arrive when the project needs it. For policymakers and grid operators, the message is to standardize curtailment-based interconnection, clarify dispatch and market participation, and create large-load tariffs that reduce confusion and delay.
Alex Herrera: For the battery and integration industry, the message is equally direct: move higher up the stack. Do not sell only cells or containers. Build systems around recognizable data center load patterns, with controls, integration, and dispatch governance treated as core products. The future of batteries in data centers will not be decided by capacity alone. It will be decided by whether the system can deliver the exact service promised, within the exact power architecture, under the exact market rules that apply to the facility.
Anna Covert: Then the balanced verdict is this: batteries are neither a universal replacement for firm generation nor merely emergency equipment. They are flexible infrastructure. Their best opportunities are the jobs that reward fast response and repeated daily cycling. Their weaker opportunities are the jobs that demand long endurance and continuous output. The market is still being defined by regulators, developers, hyperscalers, and suppliers, and the choices made now will determine whether storage becomes a permanent operating layer or a temporary solution to a temporary bottleneck.
Alex Herrera: And that is the question worth carrying forward. When a new data center asks for power, the first question should not be, “Can batteries do it?” It should be, “Which part of the power problem rewards what batteries do best?” If the answer is rapid response, peak management, bridge capacity, or flexible coordination, batteries may be highly competitive. If the answer is many hours of sustained backup or continuous prime power, another technology may be better. The future will probably belong to combinations, with each resource assigned the job it can perform most reliably. That is a more cautious conclusion than a battery-only vision, but it is also a more defensible one.

